Analysis on the current situation, prospect and development strategy of textile printing and dyeing industry
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As one of the important raw materials of textile printing and dyeing, dyeing auxiliaries are used to improve the quality of textile printing and dyeing and increase the added value of textile. Printing and dyeing auxiliaries are the application of fine chemical products in textile printing and dyeing industry, which belongs to the edge science of chemical industry and printing and dyeing. In recent years, the world textile auxiliaries industry and market have developed rapidly. In China, due to the rapid development of the textile industry and the continuous improvement of people's requirements for textile quality, the development speed of textile auxiliaries industry is obviously higher than the world average.

In August 2016, at the 2016 China ecological textile environmental protection science and technology annual meeting held in Qingdao, Shandong Province, Wang Baosheng, deputy director of environmental protection professional committee of China Textile Engineering Society, revealed that the emission standard of air pollutants for textile printing and dyeing industry is expected to be released within this year. The release of the standard will increase the environmental protection investment cost of textile printing and dyeing enterprises, and the industry enterprises will enter a new round of reshuffle. Faced with increasingly stringent environmental protection policies, what is the development prospect of printing and dyeing auxiliaries industry?

1、 Current situation of printing and dyeing auxiliaries industry

At the beginning of 1960s, there were only more than 10 textile auxiliaries manufacturers in China. In 1992, there were about 500. In 1995, there were more than 1000, and now there are more than 3000. According to the data provided by the analysis report on market prospect and investment strategic planning of China's printing and dyeing auxiliaries industry from 2017 to 2022, the production scale of China's printing and dyeing auxiliaries industry showed a growing trend from 2011 to 2015, of which the output in 2015 was 1.542 million tons. The year-on-year growth rate was 4.54%.

At present, the industry market is divided into four parts: foreign multinational giants occupy the high-end product market by taking advantage of their product uniqueness, brand, technical service and forward-looking development of new products; domestic comprehensive textile and chemical enterprises represented by ChuanHua and Demai control the domestic mid-end product market by using product stability and rapid technical service; A number of enterprises with strong professional technology occupy some specialized product market segments; a large number of small family workshop production enterprises seize part of the low-end market by taking advantage of low price and regional advantages.

2、 Development prospect of printing and dyeing auxiliaries industry

Under the new normal, the printing and dyeing auxiliaries industry will face a lot of pressure and difficulties in the future. The rise of textile and garment industry in Southeast Asia and the increasing pressure of environmental protection have brought a great impact on China's printing and dyeing auxiliaries industry. In spite of this, the development potential of printing and dyeing auxiliaries industry is still sufficient, and the ability of technological innovation, management and going out of the industry is improved, which provides good conditions for the sustained growth of the industry. In addition, with the improvement of people's living standards, the domestic demand for textiles will further increase.

Therefore, the forward-looking analysis shows that the consumption of China's printing and dyeing auxiliaries industry will continue to maintain a steady growth in the next few years, and the average annual growth rate is expected to maintain between 6% and 8%. It is estimated that the market capacity will exceed 2.5 million tons by 2022.

3、 Investment strategy of printing and dyeing auxiliaries industry

1. Scale strategy

Large scale can form economies of scale, large output, stable quality and great market competitiveness. There are many enterprises with an annual output of 10000 tons of ethoxylated nonionic surfactants, some of which have reached tens of thousands of tons or even hundreds of thousands of tons. Liaoyang oak, Liaoyang Cologne, Zhejiang Real Madrid and other enterprises have set a large-scale example for printing and dyeing auxiliaries.

2. Specialization strategy

Specialization ensures the leading variety, quality and market coverage of additives in specific fields. There are many brands, large output and good quality in the professional products, such as oil agent of Zhejiang Real Madrid, alkali resistant penetrant of Shaanxi colonda, silicone finishing agent of Zhejiang Runhe chemical, polyester multifunctional finishing agent of Zhangjiagang Debao chemical, and film of Guangdong gaobao chemical. Suzhou Liansheng's "high concentration additive maker" has a great influence in the industry, because high concentration is conducive to logistics, saving packaging, transportation and storage. Zhejiang Shangyu jialisheng put forward the idea of "personalized service". The investment of Zhongshan Hanke in scientific research and development is very professional. Every year, new products come into the market. There is a silicone finishing agent with deepening effect, which can not only achieve the predetermined special feel, but also deepen the colored fabric by 10% - 30%, which can greatly save the amount of dye. Auxiliary enterprises are not in scale, as long as they have their own characteristics, they can survive and develop.

3. Diversification strategy

Diversification is that auxiliaries can be used not only in textile printing and dyeing, but also in other industries, such as papermaking, leather, plastics, building materials, pesticides, daily chemicals, etc. Enterprises with economic strength can also step out of the auxiliary industry and invest in other promising industries. Zhejiang Longsheng (600352) started with auxiliaries. It is the result of diversification that it can enter the world's dye industry and become the number one. Zhejiang ChuanHua, Zhejiang Real Madrid and many other enterprises are constantly creating miracles in the diversified development.